As if NYC didn’t have enough cupcake shops, one more has opened – Sprinkles. The great part (or perhaps worst part) about Sprinkles is that it opened a block away from me! The major difference between Sprinkles and its famous cupcake competitors (Crumbs and Magnolia’s) is the amount of frosting – its actually manageable. You won’t leave feeling like you just inhaled a carton of sugar.

I also particularly like the modern approach they took in it’s overall appearance. Both the cupcakes and the store are clean, simple and modern. A much needed change in an overly frosted, overly cupcake obsessed Manhattan.

Although I haven’t tried this particular cupcake yet, Sprinkle’s May special is called the “Salty Caramel Cupcake” and I’m verryy interested.

Their website describes it as below:

Sprinkles Salty Caramel cupcakes are an irresistible salty-sweet flavor combination using fleur de sel crystals hand harvested from the pristine seas off Brittany, France. These fleur de sel granules are a delightful complement to the sweet, buttery caramel which flavors both the cake and frosting. Taste the rich, delicious complexity of Sprinkles take on this classic French duo.

If you aren’t craving a cupcake after reading that – you have big issues.